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Think of your online presence like building a house. The walls, the wiring, the roof, the pipes – they all work together to make sure the house is livable and functional.
That’s exactly how your web presence works. You can’t rely on just one piece, they all depend on one another and if one is missing your digital house is bound to have issues.
The foundation holds everything up. Without it, nothing else can stand. Most of the time your website is where you funnel all traffic from other marketing efforts like ads or SEO.
You ever been in a house with a bad layout? Sagging floors? Horrendous vomit green-yellow paint? That may float your boat but it sure doesn’t float the majorities. Your website works the same way. If it’s difficult to navigate – you’ll lose visitors. If it loads slow – you’ll lose visitors. If the design is a throwback to 2008 – you’ll lose visitors.
A clean, professional website sets the tone for the rest of the house, it tells your visitors and Google that you’re trustworthy, it lays the foundation for all other SEO efforts, and it’s a fundamental aspect to receiving massive results from your other efforts.
Check out our web design principals blog for more info.
Because of mobile-first indexing your website MUST properly adjust to different sized screens and perform well on them. Thoroughly check your websites mobile version and make sure it performs well and everything looks good. (It's very important for ranking)
When I visit your website I should be able to find whatever I'm looking for within 3-4 clicks tops. If I decide to contact you, is there a button close by that allows me to call or fill out a form? If your website isn't optimized for conversion you'll lose lots of leads, essentially wasting the money you've spent on ads or SEO.
You should mention every little tiny detail of what you do and where you do it, as this gets you into the potential pool of results. In the example above we've only begun to touch the surface of what could be mentioned in a coffee shops website.
These aspects aren’t just for your human visitors – they’re also for search engines. By taking care of these aspects you’ll pave the way for big traffic driving services like backlinks and ads.
No matter how well-built your house is, if there’s no sign out front, no clear address, and no welcome mat, people aren’t going to feel invited and they’re not even going to know you exist.
Your Google Business Profile (GBP. Formerly known as GMB) is like that signpost and welcome mat. It’s the first thing people see when they’re searching locally. It tells them:
Without it, your house is essentially living off the grid.
Creating consistent updates on your profile is like saying "Hey, we're still alive and doing well" to Google. If you never add updates or photos to your profile... You'll never be gathering all the results you could be.
It may seem like a no brainer but lot's of people skip over adding each service & product they offer to their google profile. To show up in maps based results this is an essential step.
Here’s the thing—optimizing your Google Business Profile isn’t hard, and it doesn’t take a ton of time. However, it’s an often overlooked aspect that drives results and we’d highly suggest you take care of it.
How? Check out our free GBP tutorial guide & video.
You can build a rock-solid house with a perfect foundation, but if there’s no wiring—no electricity—everything stays dark. Nobody knows you’re there, and nothing really works the way it’s supposed to.
That’s exactly what SEO (Search Engine Optimization) is for your business. It’s the invisible wiring behind the walls that powers how people find you online. Without it, your website and other marketing efforts never fully light up.
A backlink is a link from another website coming to your website. You can picture backlinks almost like the current in an electrical system. You can have metal wires but backlinks bring the shock.
Technical SEO deals with things like making sure images are formatted properly, ensuring your website loads quickly, and ensuring everything looks right no matter what size your screen is. You can picture this as the wires themselves in your electrical system... They're the infrastructure that allows the current to flow.
There's other types of SEO like regional, local, on-page, etc. But for the sake of this blog you can think of them all as technical SEO - so more wiring in the building.
If your wiring is faulty—cheap backlinks, broken links, slow-loading pages—your house isn’t just dim, it’s dangerous. Google penalizes bad wiring. Building your wiring doesn’t happen overnight, but once it’s in place you only ever have to pay the bill to keep the lights on.
Learn more about SEO.
You’ve built a solid house. The foundation’s strong, the wiring’s clean, and you’ve even got a nice signpost out front making sure everyone knows you’re there.
Some years down the road you decide “I’m gonna sell this house”, so you start putting signs up at every street corner and all through your town pointing to your house.
The better your foundation, the function of your systems, and the overall aesthetic appeal, the more interested buyers you’ll have. Can you sell a run down home with a leaky roof and no electricity? Yeah of course… But you won’t get many people who are interested. Ads run on the same principals, they do substantially better when supported by your website & GBP.
These are great for restaurants & brand awareness. Think about your audience, if you're a roofing contractor odds are this platform isn't where people will look for your services. If you sell bread however... Just seeing a loaf on Facebook can drive results.
On the flip side running google ads is great for contractors & high ticket services while restaurants, photographers, and other non-urgent business models are better off just doing SEO.
Bonus Tip: If you haven’t already, create a Google Ads account so you can use Google Keyword Planner. This tool will allow you to see actual traffic for search terms relevant to your brand.
The house metaphor used in this blog only begins to scratch the surface of web design, SEO, GBP, and ads. However, the concept remains simple at heart.
If you’re a business owner or entrepreneur reading this blog we’d recommend getting an audit video.
If you’re another agency…. Quit spying on us! (JK).
If you’re just perusing to peruse – then check out our other blogs.
There really isn’t a ‘most important’ part because each brands specific situation dictates what will work best.
For example in a community like Auburn, CA there isn’t likely to be lots of competition for any industry. It’s likely that building an SEO optimized website could be more than enough to drive results.
Results in SEO vary heavily by industry, location, competition and other personal brand details.
However, any good agency or freelancer offering SEO should be able to give you a very accurate timeline to expect results by AFTER researching your specific situation.
No. You don’t technically need ads if you’re doing SEO… The same goes vice-versa.
However a combination of both is always going to see more results than just doing one.
An easy way to check your website’s technical optimization is to run a test on PageSpeed Insights. You’ll want your performance, SEO, accessibility, and best practices scores to be at the minimum 70+.
The quickest way to drive traffic is optimizing your Google Profile or running ads.
However we always recommend GBP optimizations.
At Wisfig, we exist because something is broken.
The world is full of businesses cutting corners, chasing profit, and deceiving customers—selling cheap products wrapped in pretty lies. Most agencies are no different. They don’t care if you succeed. They care that you sign the check.
We don’t play that game.
We believe business should be built on something stronger: truth, service, and doing what’s right—whether it’s profitable or not. Our approach is simple. We deliver high-quality work, we charge fair prices, and we don’t inflate costs or cut corners to pad our pockets.
Why?
Because integrity matters. Excellence matters. People matter.
Guided by timeless principles and a faith that demands more than greed, Wisfig is here to flip the script. No sleazy tactics. No smoke and mirrors. Just honest, hardworking marketing that puts businesses first—and keeps our morals intact.
A full analysis of your brand’s online presence.
Quick form. Detailed audit. 48 hour turnaround.